Monday, 18 August 2014

Forget about: Dear Sir or Madame, ....

Whenever I start a communication addressing someone whom I do not know, the first and easiest thing that comes to my mind is to address it to something like:

Dear Sir or Madame, ...

However, by experience and I mean it by personal experience, it is the first and easiest opening that makes the impression for the recipient that  the content is important, for the simple reason that the sender is a complete stranger who does not know the least about me whether I am a male or a female!

I can suggest that usually a very little search about the recipient will highly improve the efficiency for the communication, and in the very rare situations where the least about the recipient can not be concluded; a better alternative would be using the recipient title like:

Dear Agent,
Dear Chief....,
Dear IT specialist,

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